WEB & PRINT
Residences at the Crossings
DELIVERABLES: WEBSITE, PRINT COLLATERAL & PHOTOGRAPHY
The Residences at the Crossings luxury apartments, located on the Crossings Park of Colonie, are raising the bar for apartment living in the Capital Region. The apartments are flush with features such as covered garage spaces, a landscaped courtyard with access to a BBQ and outdoor fire pit, quartz countertops, full-sized washer/dryer units and secure controlled access to the building. The Residences are situated close to bustling shopping, dining and entertainment with easy access to the areas main highways.
Our team designed, developed and delivered a promotional sales brochure and website befitting such high-end living. We began with custom photography for the print brochure, and from there, designed and developed a customized WordPress website complete with an interactive floor plan where users can see available and unavailable apartments. We also seamlessly connected pre-existing apartment management software with AppFolio, enabling potential residents to find all the rental information they need in one place.
Our crew went on location to shoot custom interior and exterior photography of The Residences at the Crossings to be used for both their print brochure and website. These images highlighted the many features of the apartments and surrounding area. In conjunction, we took portraits of a few residents who provided enthusiastic testimonials.