WEB, PRINT, VIDEO
Kingsway Community
BACKGROUND
Kingsway Community is a family owned and operated senior living community in New York’s Capital Region. It began as a means to provide quality care and a meaningful life for the founder’s parents. Since opening the skilled nursing center in 1975, Kingsway has expanded to a 25-acre campus offering a full continuum of care, from independent and assisted living to rehabilitation, skilled nursing, and memory care.
DRUPAL DEVELOPMENT, UI/UX DESIGN, ACCESSIBILITY, SEO
Kingsway Website Redesign
CHALLENGES & GOALS
Kingsway’s previous website had strengths when it was built in 2013, but after nearly 10 years it needed heavy improvements in organization and accessibility to better serve their prospective and current residents and staff.
Kingsway aimed to adopt a better content strategy for this redesign, making important messaging more readily available for both prospective residents and employees, as well as differentiating themselves from competitors and positioning themselves as experts in senior living and senior needs. An important component of this the need to reorganize the site navigation and redesign pages with users in mind.
OUR SOLUTION
The newly designed Drupal 10 website features a streamlined navigational structure that provides users with clear paths to important information right away, and the sticky site header keeps the menu and contact information accessible from every page.
Another one of Kingsway’s goals was to create high-quality blog content. We reimagined their blogs as “Guides to Senior Living,” with filters for different topics that would be useful to users, such as Caregiver & Family and Finances & Planning Ahead. Reformatting the guides positions Kingsway as an informative authority in senior living, providing necessary guidance to users who are just starting the search for an appropriate senior community.
According to a Google Lighthouse report, the new website is a massive improvement in Performance, Accessibility, Best Practices, and SEO. We're pretty pleased with those numbers.
PRINT DESIGN
Our designers create, lay out and produce all of Kingsway's print collateral materials. From brochures and invitations to newsletters and direct mailers, we help Kingsway spread the printed word. We've realized higher than average response rates by working with Kingsway to develop interesting and engaging mailings and advertisements.
VIDEO PRODUCTION
Our video team scripted, shot and produced this colorfully fun brand promotional spot for Kingsway. The combination of Kingsway staff, residents and professional talent allowed us to tell Kingsway's story in an energetic, unique and playful tone. Shot on two Cannon C 100 cameras, we produced two final deliverables; a :30 spot for broadcast and a 1:30 spot for web and social media usage.
BROADCAST COMMERCIAL
There’s a Better Way. Kingsway.