WEB, PRINT, VIDEO & MOTION
Downtown Albany BID
DELIVERABLES: WEB DESIGN & DEVELOPMENT, VIDEO & MOTION, PRINT COLLATERAL
Rising above the Hudson River, downtown Albany has grown from a Dutch trading post into the Empire State’s capital city. Walk along cobbled streets to discover some of America’s earliest history; turn the corner to experience a Grammy award-winning symphony, a James Beard nominated restaurant, the newest urban residences, or the energy of today’s smart cities technology. Whether day life or night life, downtown Albany is the good life.
DOWNTOWN IS PAWSOME
The Scooby Doodle Process
When we moved to Downtown Albany in 2015, the Downtown Albany Business Improvement District (BID) was instrumental in helping us put down deep roots quickly by connecting us with other local businesses, government officials and residents. We were instant supporters of the BID's mission and quickly became their full-service marketing and communications partner.
We completely overhauled the BID's site to attract residents and businesses, while promoting all the existing shops, restaurants and events in Downtown Albany. This Drupal site features a wealth of advanced functionality, including Dynamic Google Maps, Monthly calendar of events with repeating events, Real estate listings with individual galleries and a system to associate businesses with most optimal parking garages/lots.
EVENT BRANDING
Our design team loves working with the BID to brand the various downtown events that attract thousands of visitors to the city each year. We've helped with Restaurant Week, Deja View, Fork in the Road and Food Fight. Every project presents a different challenge, but each one gets our creative juices flowing as we uncover new ways to promote Downtown Albany through design.
One of our favorite BID collaborations was the map of attractions we designed to help visitors navigate the many interesting locations, businesses and events in Downtown Albany. Initially created for a printed brochure, our design team modified the map for web and outdoor use. A 10 x 20 version now hangs on North Pearl Street for all to see.